VINTED - LUXURY AT HOME WITH ALEXA CHUNG
Vinted wanted to gain a footing in the secondhand luxury market, so we knew we needed a campaign with clout.
Having already launched our Lived In Luxury positioning, which celebrates how Vinted gives everyone access to luxury from the comfort of their homes, we decided to build on this idea and open up one of the UK’s biggest fashion icon’s wardrobes.
Enter: Alexa Chung. The indie icon took us through a closet tour, showing off storied pieces she was selling on the app, before giving some quick tips and tricks on how she sells.
Vinted wanted to gain a footing in the secondhand luxury market, so we knew we needed a campaign with clout.
Having already launched our Lived In Luxury positioning, which celebrates how Vinted gives everyone access to luxury from the comfort of their homes, we decided to build on this idea and open up one of the UK’s biggest fashion icon’s wardrobes.
Enter: Alexa Chung. The indie icon took us through a closet tour, showing off storied pieces she was selling on the app, before giving some quick tips and tricks on how she sells.
Edward John Creative ©