VINTED - WAIT, I’M ON VINTED?!
After launching its expansion beyond fashion with an EMEA-wide 360 campaign, Vinted wanted to experiment with its first AI-produced OLV campaign.
Seeing an opportunity to be a bit silly and do something different with this new technology, we brought different items to life and imagined their reaction to being available for trade across the app’s new categories.
This was an end-to-end AI production and, yes, even the opera track that underpins the whole thing was made by a machine 🤯
After launching its expansion beyond fashion with an EMEA-wide 360 campaign, Vinted wanted to experiment with its first AI-produced OLV campaign.
Seeing an opportunity to be a bit silly and do something different with this new technology, we brought different items to life and imagined their reaction to being available for trade across the app’s new categories.
This was an end-to-end AI production and, yes, even the opera track that underpins the whole thing was made by a machine 🤯
Edward John Creative ©