VINTED - NEW AGAIN
As world was growing weary of fast fashion and mass consumption, Vinted wanted to launch a new brand platform; one that reminded people of the enduring value of second-hand.
So, we asked ourselves: what does "new" really mean? Is it about pristine condition and still-attached price tags? Or can we still get that newfound joy from something, even if its been worn before by someone else?
And so New Again was born. A celebration of reinvention and a call to action for people to abandon archaic notions of value, and find the joy in the things they buy and sell, again and again and again.
After launching with a brand film (a first for Vinted), we created over 300 unique assets to run throughout Europe: from TVC and OLV to OOH. We also developed a whole new brand language to accompany the campaign, playing on the concept of repetition and reinvention.
As world was growing weary of fast fashion and mass consumption, Vinted wanted to launch a new brand platform; one that reminded people of the enduring value of second-hand.
So, we asked ourselves: what does "new" really mean? Is it about pristine condition and still-attached price tags? Or can we still get that newfound joy from something, even if its been worn before by someone else?
And so New Again was born. A celebration of reinvention and a call to action for people to abandon archaic notions of value, and find the joy in the things they buy and sell, again and again and again.
After launching with a brand film (a first for Vinted), we created over 300 unique assets to run throughout Europe: from TVC and OLV to OOH. We also developed a whole new brand language to accompany the campaign, playing on the concept of repetition and reinvention.
Edward John Creative ©