RED BULL - SOCIAL CREATIVE, STRATEGY & EDITORIAL COPYWRITING
For two and a half years, I had a blast being part of the team that ran Red Bull’s global accounts on Facebook, Twitter, Instagram and TikTok.
During this time, we completely reimagined the brand’s TOV, launched its TikTok account and grew its social following by more than 15 million fans.
I was responsible for some of the brand’s most successful content and community management, sometimes letting the spirit of an F1 obsessive possess me to promote Max Verstappen’s incessant wins.
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I was also tasked with rewriting headlines for the brand’s global news site, using the TOV I’d helped create to give their articles a digital-first makeover.
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For two and a half years, I had a blast being part of the team that ran Red Bull’s global accounts on Facebook, Twitter, Instagram and TikTok.
During this time, we completely reimagined the brand’s TOV, launched its TikTok account and grew its social following by more than 15 million fans.
I was responsible for some of the brand’s most successful content and community management, sometimes letting the spirit of an F1 obsessive possess me to promote Max Verstappen’s incessant wins.
I was also tasked with rewriting headlines for the brand’s global news site, using the TOV I’d helped create to give their articles a digital-first makeover.
Edward John Creative ©