NATWEST x TEAM GB - DESTINATION TOMORROW
When NatWest told us they’re sponsoring Team GB for the 2024 Paris Olympics, we knew we had to launch the partnership with a heroic campaign full of movement, dynamism and momentum.
‘Destination Tomorrow’ builds on the bank’s Tomorrow Begins Today platform – inspiring the nation to take action today for a better tomorrow, while also encouraging people to get behind Team GB in the run up to the games.
We launched a film, radio, a ton of OOH and social and even wrapped a few buses, all in four months.
Campaign’s Ad of the Day, 20/02/2024.
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I also wrote a ton of manifestos when we were going through rounds of creative responses. Here are a couple of my favourites:
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When NatWest told us they’re sponsoring Team GB for the 2024 Paris Olympics, we knew we had to launch the partnership with a heroic campaign full of movement, dynamism and momentum.
‘Destination Tomorrow’ builds on the bank’s Tomorrow Begins Today platform – inspiring the nation to take action today for a better tomorrow, while also encouraging people to get behind Team GB in the run up to the games.
We launched a film, radio, a ton of OOH and social and even wrapped a few buses, all in four months.
Campaign’s Ad of the Day, 20/02/2024.
I also wrote a ton of manifestos when we were going through rounds of creative responses. Here are a couple of my favourites:
NATWEST - TOMORROW BEGINS TODAY
Before working on the Team GB partnership, I spent a year working on other brand campaigns and content for NatWest. Here’s some of my favourite work from them.
I’ve also been responsible for some more product-led messages.
Edward John Creative ©