NATWEST - BELIEVE IT. BECOME IT.
80% of young people believe they’re going to fail in life.
What if NatWest challenged young people to make a promise to their future selves, and inspired them to go after their goals no matter the obstacles in their way?
We kicked off our Believe It. Become It. campaign with a TikTok challenge from Marcus Rashford and a social film to inspire kids to believe in themselves.
We partnered with Sony and Gran Turismo to make some young filmmakers’ dreams come true for a day.
And we commissioned some young, aspiring artists to create our murals in Manchester, London and Brighton.
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We even created the bank’s first Snapchat filter to inspire kids to plan for their future - no matter how wild their dreams might be. Check it out for yourself.
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TL;DR - Here’s the wrap video. Keep your eyes peeled for more social content throughout the year, too.
80% of young people believe they’re going to fail in life.
What if NatWest challenged young people to make a promise to their future selves, and inspired them to go after their goals no matter the obstacles in their way?
We kicked off our Believe It. Become It. campaign with a TikTok challenge from Marcus Rashford and a social film to inspire kids to believe in themselves.
We partnered with Sony and Gran Turismo to make some young filmmakers’ dreams come true for a day.
And we commissioned some young, aspiring artists to create our murals in Manchester, London and Brighton.
We even created the bank’s first Snapchat filter to inspire kids to plan for their future - no matter how wild their dreams might be. Check it out for yourself.
TL;DR - Here’s the wrap video. Keep your eyes peeled for more social content throughout the year, too.
Edward John Creative ©