HARPERCOLLINS - ANTISOCIALSTONKS.COM
HarperCollins needed an exciting way to promote Ben Mezrich’s new book about the 2020 GameStop short squeeze, The Antisocial Network.
What if the publishing powerhouse teamed up with Apple Books to let Reddit rogues manipulate one more stock - the book’s price?
We created a microsite where the price of the book was directly linked to the price of GameStop stock. So, when the stock went up, the price of the book went down – rewarding the Redditors still squeezing Wall Street with a cheaper copy of their own story.
Our stunt picked up a little bit of press and even caught the eye of Mezrich himself, who loved the idea.
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HarperCollins needed an exciting way to promote Ben Mezrich’s new book about the 2020 GameStop short squeeze, The Antisocial Network.
What if the publishing powerhouse teamed up with Apple Books to let Reddit rogues manipulate one more stock - the book’s price?
We created a microsite where the price of the book was directly linked to the price of GameStop stock. So, when the stock went up, the price of the book went down – rewarding the Redditors still squeezing Wall Street with a cheaper copy of their own story.
Our stunt picked up a little bit of press and even caught the eye of Mezrich himself, who loved the idea.
Edward John Creative ©