AMAZON - FITTING IN IS OUT
Amazon has a tonne of clothes available on its fashion site – from designer brands to more lowkey outlets – but people weren’t aware.
What if Amazon Fashion tapped into the self-expression that fashion enables, and created a campaign around the power of being your true self?
We created an influencer campaign on TikTok, telling the “style stories” of people across Europe who find solace and empowerment in fashion. We even made a bespoke track for the campaign with Mia Rodriguez.
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I wrote a ton of headlines for OOH too, which ended up getting canned from the media plan. I still like them, though, so I mocked some of my favourites up below (can you tell I’m not an art director?).
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Amazon has a tonne of clothes available on its fashion site – from designer brands to more lowkey outlets – but people weren’t aware.
What if Amazon Fashion tapped into the self-expression that fashion enables, and created a campaign around the power of being your true self?
We created an influencer campaign on TikTok, telling the “style stories” of people across Europe who find solace and empowerment in fashion. We even made a bespoke track for the campaign with Mia Rodriguez.
Edward John Creative ©